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Adobe Summit 2017

S4748 - 4 myths about customer experience

Session Speakers
Session Description

This is the age of the customer. With AI and VR adding to our ever-expanding toolkit, customer experience (CX) has become an opportunity area that is ripe for innovation. Every company, it seems, is planning to enhance and expand their CX team, to the point where CX is being touted as both the next big thing and the last big thing!

This discussion will debunk the myths surrounding CX, and explore how it will come to overtake price and product as the core differentiators for brands. Idris Mootee, Global CEO of Idea Couture - a Cognizant Digital Business Company, and special guest Aaron Lenehan, Assistant Vice President, Experience Design at MetLife, will revisit the basic premises and practices of CX and discuss how they can still be relevant in the digital world.

By attending this session, your information is shared with Cognizant.

Additional Information
Customer Experience
General Audience
Social Marketer, Publisher, Advertiser, Email Practicioner, Digital Marketer, Mobile Marketer, Marketing Executive
n/a
Session
1 hour