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Adobe Summit 2017

S4684 - KPMG and T-Mobile: Unleashing the power of Adobe to optimize operations

Session Speakers
Session Description

Maximizing the value of your Adobe Marketing Cloud investment is often challenging when dealing with multiple environments or simply transitioning from one tool to another. Adding global integration to this equation presents even more complexity. Effective solutions come from combining a top-notch integration and deployment strategy with a highly skilled orchestration and activation team. Get a real-world glimpse into how KPMG and T-Mobile, with the support of Merkle and Axis41, are realizing the full potential of their Adobe investment to effectively transform and optimize their operations. 
 
As they share their experiences, they’ll reveal:

  • Current problems with multiple systems and the consolidation efforts required
  • The business model and its unique set of requirements surrounding operation processes 
  • Integration, implementation, and tool adoption best practices
  • Current successes and future vision

By attending this session, your information will be shared with Merkle and Axis41, a Merkle company.

 

Additional Information
Integrated Marketing Cloud
General Audience
Digital Marketer, AEM Developer, Campaign Manager, Mobile Developer, Analytics Developer, Marketing Executive
n/a
Session
1 hour