No
Yes
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Scheduled
Wait Listed
Personal Calendar
 
Conference Event
Meeting
Interest
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
Adobe Summit 2017

S4664 - Proving your mobile app is X times more valuable than your CXO thinks

Session Speakers
Session Description

To reach aggressive revenue goals, Grainger, a Fortune 500 industrial supply company, has turned to its mobile app to help the conversion process. Learn how Grainger was able to perform cross-channel customer journey analysis to determine:

  • Revenue (desktop and in-store) influenced by the mobile app
  • Best product categories for multichannel shoppers
  • Common behaviors for accounts and contacts that are making purchases 

 

Additional Information
Cross-channel Marketing, Mobile Marketing, Data-driven Marketing
Advanced
Web Analyst, Digital Marketer, Digital Analyst, Mobile Marketer, Mobile Strategist
B2B
Session
1 hour