Finally, it’s truly the year of mobile. In the past three years, mobile has surpassed desktop as the primary mode of media consumption, search, and overall usage by consumers worldwide. As growth continues to outstrip every medium—including TV—many brand marketers have begun investing substantial budgets and resources in mobile advertising. While mobile brings forth exciting new marketing opportunities, it also presents a set of challenges not before seen in desktop or television advertising. Join us as we discuss the latest mobile trends and the technology being built to unlock the full potential of advertising to the consumer on the go.
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This session is in collaboration with TubeMogul.