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Adobe Summit 2017

S4663 - Mobile in a cross-screen strategy

Session Speakers
Session Description

Finally, it’s truly the year of mobile. In the past three years, mobile has surpassed desktop as the primary mode of media consumption, search, and overall usage by consumers worldwide. As growth continues to outstrip every medium—including TV—many brand marketers have begun investing substantial budgets and resources in mobile advertising. While mobile brings forth exciting new marketing opportunities, it also presents a set of challenges not before seen in desktop or television advertising. Join us as we discuss the latest mobile trends and the technology being built to unlock the full potential of advertising to the consumer on the go. 

Learn more about: 

  • Where mobile audiences spend the majority of their time and video consumption trends
  • How to deliver seamless cross-screen video experiences
  • Leveraging mobile-specific signals to reach your audiences with more precision

This session is in collaboration with TubeMogul.

Additional Information
Programmatic Advertising, Mobile Marketing
General Audience
Advertiser, Digital Marketer, Mobile Marketer, Mobile Strategist, Marketing Executive
n/a
Session
1 hour