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Adobe Summit 2017

S4662 - Mohegan Sun activates a world at play with Adobe Campaign

Session Speakers
Session Description

Owned by the Mohegan Tribal Gaming Authority, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining, and shopping destinations in the United States. Leveraging valuable visitor data and using Adobe Campaign, Mohegan Sun is delivering effective, personal communications to a vast and diverse customer base.

In this session, Angela Durkee of Mohegan Sun shares how her team:

  • Decreased time to market and gained efficiencies executing cross-channel campaigns
  • Delivers more effective, personal, and relevant communications through data-driven marketing 
  • Continues to advance its marketing strategy with Adobe Campaign

This session is for marketers of all levels. 

Additional Information
Data-driven Marketing
General Audience
Email Practicioner, Digital Marketer, Campaign Manager
Travel & Hospitality
Session
1 hour