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Adobe Summit 2017

S4661 - How to arrange, orchestrate, and conduct the multichannel symphony

Session Speakers
Session Description

Marketing leaders must orchestrate campaigns across a growing number of channels and devices. Each one, when properly aligned, can have a multiplying effect on results. But achieving harmony isn't easy. It takes data-driven insight, the right channels, and laser focused, right time execution. Join Adam Sarner, vice president of research at Gartner, as he discusses the following key issues:

  • How to use customer data and analytics to optimize multichannel marketing
  • How marketing leaders can orchestrate a continuous, connected multichannel marketing engagement
  • Which technologies are most important in executing multichannel campaign management

This session is a thought leadership session for executives and all levels of marketers.

Additional Information
Cross-channel Marketing
General Audience
Business Analyst, Strategic Communications, Program Manager, Email Practicioner, Digital Marketer, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
n/a
Session
1 hour