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Adobe Summit 2017

S4660 - Morgan Stanley’s journey to 1:1 customer experiences

Session Speakers
Session Description

Morgan Stanley is a global leader in investment research, but the task of marketing and distributing that content does not come without its challenges in this highly regulated industry. With the help of Adobe Campaign, Neil Sanyal and his team overcame many hurdles to create richer, personalized customer experiences.

In this session, find out about:

  • Organizational changes that Morgan Stanley’s research and technology departments undertook to set themselves up for success
  • Difficulties they overcame in distributing content due to a number of factors, including data, technology, scale, authorizations, and regulations
  • How Adobe Campaign helps them deliver personal customer experiences

Additional Information
Cross-channel Marketing
General Audience
Strategic Communications, Program Manager, Email Practicioner, Digital Marketer, Content Manager, Campaign Manager, Marketing Executive
Financial Services & Insurance
Session
1 hour