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Adobe Summit 2017

SS4654 - Guest-centricity delivers on the experience of travel

Session Speakers
Session Description

Anticipation is the new normal for travelers as experience expectations continue to rise for the known customer. With the perishable aspect of travel, transformation change agents must drive internal alignment through data, technology, and an unfailing desire to exceed guest expectations. As one of the most memorable experience enterprises, travel is a cornerstone of life. Marriott International and Carnival shares their journey with a penthouse view.

Key highlights:

  • The Journey of Happiness through Travel
  • Transformation stories told from the change agents who led them
  • Discussion about personalization, machine learning, and artificial intelligence to support the anticipatory services of travel
  • Why data is required for a seamless “phygital” experience—the intersection of physical and digital

Additional Information
Customer Experience, Integrated Marketing Cloud, Cross-channel Marketing, Mobile Marketing
General Audience
Business Analyst, Web Analyst, Advertiser, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
Travel & Hospitality
Super Session
1h 30m