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Adobe Summit 2017

SS4653 - Transformation of Retail 2017: From gut instincts to intelligent experience

Session Speakers
Session Description

The digital revolution in retail has taken many twists and turns over the past two decades. Are QR codes back in fashion again? With new entries and old cornerstones of retail getting into the direct-to-consumer food game, merging physical and digital retail is more important than ever. In this year’s super session, hear how leading retail industry experts see the future of retail, not only for grocery but all segments of the industry.

Learn how to:

  • Take the path to becoming an experience-led retailer
  • Organize teams for success
  • Deliver innovation for retailer and consumer-packaged goods brands

Additional Information
Integrated Marketing Cloud, Cross-channel Marketing, Mobile Marketing, Customer Experience
General Audience
Business Analyst, Web Analyst, Advertiser, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
Retail, Consumer Goods, Commerce
Super Session
1h 30m