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Adobe Summit 2017

S4648 - Air Transat: Taking personalization to new heights with Adobe Campaign

Session Speakers
Session Description

Air Transat, one of the largest integrated tourism companies in the world and the leader in Canada’s holiday travel industry, specializes in air transportation, accommodations, travel packaging, and distribution. Both Air Transat and Transat Vacations use personalization to increase their sales and reputation from email marketing campaigns. 

Hear from Christophe Robert, CRM director for Air Transat, on how he and his team:

  • Use Adobe Campaign to target 20% of Canadians with millions of emails each year
  • Leverage dynamic content and web analytics to send 6,000+ personalized versions of each email campaign 
  • Execute campaigns in 10 languages, across 14 countries, while containing customer fatigue and preventing churn

Additional Information
Cross-channel Marketing
General Audience
Email Practicioner, Content Manager, Campaign Manager, Marketing Executive
Travel & Hospitality
Session
1 hour