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Adobe Summit 2017

S4646 - Redefining the way the world learns—Closing the technology skills gap

Session Speakers
Session Description

In 2017, CMOs are expected to spend more on technology than CIOs. Today’s successful marketing programs are driven by technology, and the rate of change and speed of innovation is accelerating. To keep up and stay ahead of the competition, you need talent that can help you make the most of data, move faster and create engaging customer experiences. But how do you know what skills gaps exist on your teams and how do you overcome them? Strategic marketing leaders today are rethinking the way they approach hiring and developing their internal talent. Join Pluralsight CEO Aaron Skonnard as he discusses how modern marketing organizations are growing their talent and creating the future in a digital age.

Additional Information
Marketing Innovations
General Audience
Business Analyst, Social Marketer, Publisher, Advertiser, Strategic Communications, Email Practicioner, Digital Marketer, Content Manager, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
n/a
Session
1 hour