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Adobe Summit 2017

S4644 - A better experience starts with Experience Management

Session Speakers
Session Description

We live in an experience-driven world -- a world where the winners and losers in business are measured, not by goods and services, but by the experience they provide. Qualtrics' Head of Marketing, Kylan Lundeen, talks about the experience economy, what organizations can do to stay ahead, and why experience management has emerged as the new marketing.

Additional Information
Marketing Innovations
General Audience
Government Executive, Strategic Communications, Digital Analyst, Developer, AEM Developer, API Client Developer, Mobile Developer, Analytics Developer, Mobile Strategist, Marketing Executive, Business Analyst, Web Analyst
n/a
Session
1 hour