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Adobe Summit 2017

S4642 - Using the Netflix model to change medical education

Session Speakers
Session Description

Healthcare practitioners struggle to juggle their daily clinical practice while staying current with the latest scientific information. As a result, traditional education channels, such as large medical conferences, are losing appeal, with an expectation that only 20% of conference attendance by 2021 will be in person. Hear how Novartis and Deloitte Digital came together to change the medical education space by taking lessons from the Netflix playbook.

Learn about the Novartis journey and how it was able to:

  • Overcome key challenges while building an industry-first, globally accessible, personalized platform for medical education
  • Launch a global pilot reaching over 13,000 healthcare practitioners across over 60 countries that exceeded Net Promoter Score industry benchmarks
  • Leverage the power and scale of Adobe Marketing Cloud to provide an extensive library of medical information to improve patient care and outcomes

By attending this session, your information will be shared with Deloitte Digital.

Additional Information
Integrated Marketing Cloud, Cross-channel Marketing, Customer Experience, Data-driven Marketing
General Audience
Email Practicioner, Digital Marketer, Content Manager, Campaign Manager, Marketing Executive
n/a
Session
1 hour