You have your data team and you have your marketing team, but one plus one does not necessarily equal “data-driven marketing.” When your CMO gives you a never-been-tested business directive without data to back it up, what is your next move? Where do you start? Using Adobe Media Optimizer and its connected marketing stack solutions allows you to understand the full potential of your company’s data to cultivate your own best practices. Ensuring that all teams can speak the same language produces results that transcend generic industry trends without losing the humanity in your company’s data-driven marketing.
In this session, we cover: