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Adobe Summit 2017

S4640 - Beating the industry by breaking down silos and staying on brand

Session Speakers
Session Description

You have your data team and you have your marketing team, but one plus one does not necessarily equal “data-driven marketing.” When your CMO gives you a never-been-tested business directive without data to back it up, what is your next move? Where do you start? Using Adobe Media Optimizer and its connected marketing stack solutions allows you to understand the full potential of your company’s data to cultivate your own best practices. Ensuring that all teams can speak the same language produces results that transcend generic industry trends without losing the humanity in your company’s data-driven marketing.

In this session, we cover:

  • The importance of identifying a single source of cross-channel truth and how to get there
  • Applying Adobe Media Optimizer insights for more than just bid management and using simulations to direct strategy
  • Impactful data visualization and identifying when metrics might be playing tricks on you

Additional Information
Programmatic Advertising, Data-driven Marketing
General Audience
Business Analyst, Advertiser, Digital Marketer, Digital Analyst, Marketing Executive
n/a
Session
1 hour