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Adobe Summit 2017

S4607 - Right message, right person, right time, right analysis

Session Speakers
Session Description

Delivering the right content to the right person when the person wants it is a universal business need and can be particularly challenging when the message revolves around patient care. Hear from ConnectiveRx (formerly PDR) on how Adobe Campaign and Adobe Analytics have enabled the company to monitor proprietary data made up of more than two billion transactions a year. Learn how they are able to match the data to their prescriber network in real time and send messages based on observed behavior, making sure that the messages are reaching the right prescriber when the information is needed.
In this session, learn how:

  • Healthcare organizations can build an effective analytics center to support cross-channel marketing
  • You can use Adobe Analytics to gain actionable insights to drive personalized messaging in Adobe Campaign
  • ConnectiveRx has created a leading omni-channel marketing practice  

 

Additional Information
Cross-channel Marketing
Intermediate
Business Analyst, Web Analyst, Email Practicioner, Digital Analyst, Campaign Manager
Healthcare/Lifesciences
Session
1 hour