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Adobe Summit 2017

S4606 - Heathrow Airport: A beautiful journey with Adobe

Session Speakers
Session Description

Explore how Heathrow Airport uses Adobe Campaign, Adobe Analytics, and Adobe Target to create, choreograph, and curate the most helpful and inspiring journeys for the 75 million passengers passing through its terminals every year. With huge volumes of infrequent and largely unknown passengers, learn how Heathrow is making the most of every touchpoint, extending the virtual customer journey with a longer takeoff and smoother landing, contextualizing experiences, and driving commercial value.

Uncover how Heathrow Airport:

  • Combines digital analytics and campaign management for a unified customer view and advanced segmentation
  • Effectively retains customers with targeted content and personalized remarketing messages converting at 28%
  • Optimizes and monitors the online experience across a complex estate of multiple sites and touchpoints

This session is for digital marketers of all levels across industries.

Additional Information
Cross-channel Marketing, Customer Experience
General Audience
Social Marketer, Program Manager, Email Practicioner, Digital Marketer, Campaign Manager, Mobile Marketer, Marketing Executive
Travel & Hospitality
Session
1 hour