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Adobe Summit 2017

S4605 - Out with the old, in with the VR: USA Today on immersive storytelling

Session Speakers
Session Description

The media industry continues to evolve alongside the ever-shifting consumption habits of consumers, creating content to match where eyeballs are today. How different age groups consume content and interact with ads is also in constant flux. As virtual reality becomes more mainstream, USA TODAY NETWORK is exploring how to best use the medium in terms of an immersive storytelling tool and a branded platform to bring new experiences to consumers of varied interest. Hear from CMO, Andy Yost, Niko Chauls, head of emerging technology, and Kelly Andresen, head of branded content, on their key learnings of introducing a new medium to their audience and advertisers and how they’re moving forward on setting VR standards for the media industry. 

Additional Information
Marketing Innovations
General Audience
Social Marketer, Advertiser, Developer, Content Manager, Campaign Manager, Mobile Developer, Mobile Marketer, Mobile Strategist, Marketing Executive
Media & Entertainment
Session
1 hour