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Adobe Summit 2017

S4603 - There's a RYOT going on

Session Speakers
Session Description

In this free-form chat with Molly Swenson, CMO of RYOT, and Alan Hart, host of Marketing Today, hear how 360-degree video and VR films have the power to drive empathy and action for causes and brands. We will cover how Molly's work from the White House to American Idol to charities propelled her understanding of active participants vs. passive observers. This knowledge has resulted in Oscar-nominated storytelling and insight on how to hack the ad ecosystem. Molly takes us on a modern-day professional and personal journey, balancing courage and humility along the way. You'll walk away refreshed and inspired.

Additional Information
Marketing Innovations
General Audience
Social Marketer, Advertiser, Digital Marketer, Content Manager, Campaign Manager, Mobile Marketer, Marketing Executive
n/a
Session
1 hour