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Adobe Summit 2017

S4602 - OMG—There are too many content platforms

Session Speakers
Session Description

Every few months, a new social platform or digital technology peaks in popularity, presenting both opportunity and frustration for content marketers. It's great to have all these places to put content and establish a brand voice, but issues of scale, resources, and redundancy are practical problems that can be difficult to prioritize and overcome. Join Jeff Petriello, founder of Half Centaur, which specializes in Snapchat Discover channel launches, and former director of creative development at Mashable, as he discusses how to build a team, strategy, and brand that can withstand the fierce winds of change online. 

Additional Information
Marketing Innovations
General Audience
Social Marketer, Advertiser, Digital Marketer, Content Manager, Mobile Developer, Mobile Marketer, Mobile Strategist
n/a
Session
1 hour