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Adobe Summit 2017

S4600 - Engaging Everywhere: Delighting Global Customers With Localized AEM Sites

Session Speakers
Session Description

Creating a consistent brand experience that also engages a global audience is no easy task. Your content needs to not only speak the native language but adopt the local culture as well.  

Adobe Experience Manager has given brands a platform to make all of this possible, yet many are still struggling to cut a path through the complexity of localization processes.

In this session, learn how:

  • Adobe Experience Manager’s native localization architecture seamlessly extends to leverage specialized translation management tools
  • A tech-driven, agile translation strategy can make projects more manageable and teams more accountable
  • Learn how brands like IHG and Cognizant have accelerated time-to-market, preserved content quality, and enhanced their decision-making capabilities

This session is most relevant for international marketers, developers, and localization managers from organizations eager to attract global customers with superior web experiences. 

By attending this session, your information will be shared with Smartling.

Additional Information
Customer Experience, Integrated Marketing Cloud, Cross-channel Marketing, Mobile Marketing
General Audience
Digital Marketer, AEM Developer, Content Manager, Campaign Manager, Mobile Developer, Marketing Executive
Travel & Hospitality, Retail, High Tech, Consumer Goods, Commerce, B2B
Session
1 hour