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Adobe Summit 2017

SS3 - Change management and the digital transformation in healthcare

Session Speakers
Session Description

Deciding to transform your digital ecosystem and selecting a platform and partners to help you build it is only half the journey and, often times, the easier half. Managing the transformation internally and overcoming inertia and resistance to change can be the hardest part. Hear from leaders in the healthcare industry describe the impetus behind their digital transformations and how they navigated the treacherous internal waters of change management. 

In this session:

  • Learn best practices
  • Identify potential pitfalls
  • Understand the tasks involved as you transform your digital ecosystem

‚ÄčThis session is for marketing and IT leaders and all change agents in healthcare and other highly regulated industries. 

Additional Information
Cross-channel Marketing, Customer Experience
General Audience
Business Analyst, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Marketing Executive
Healthcare/Lifesciences
Super Session
1h 30m