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Adobe Summit 2017

S4580 - Forrester: The rise of insights-driven businesses and digital CX

Session Speakers
Session Description

The case for customer obsession is clear. But if we don't understand customers as they digitally engage with our brands, how can we obsess about them and deliver competition-beating experiences? Join guest speaker, James McCormick, principal analyst at Forrester, to discuss insights-driven strategies to provide competitive differentiation by leveraging data, insights, and experience optimization at the speed of customer engagement.

 

Topics covered include:

  •  How to make your CEO care about digital customer insights
  •  Digital intelligence: The link between insights and differentiated digital CX
  • Which firms are winning with digital intelligence
  • How to become insights-driven and digitally intelligent

Additional Information
Data-driven Marketing
Beginner
Web Analyst, Digital Marketer, Digital Analyst, Mobile Marketer, Marketing Executive
n/a
Session
1 hour