With more media fragmentation in the past 3 years than there's been in the past 30, the marketer's job of reaching a brand's desired audience has grown to a challenge of epic proportions. Advertising to today's consumers requires a shift to an audience-first mindset, seamlessly following them across screens, devices, channels, and formats. Hear about the advances made to Adobe's cross-screen software to bridge the current divide in media buying, and from marketers who have made the cross-screen dream a reality for their brands.
In this session:
This session is in collaboration with TubeMogul.