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Adobe Summit 2017

S4545 - Bringing advertising together with cross-screen software

Session Speakers
Session Description

‚ÄčWith more media fragmentation in the past 3 years than there's been in the past 30, the marketer's job of reaching a brand's desired audience has grown to a challenge of epic proportions. Advertising to today's consumers requires a shift to an audience-first mindset, seamlessly following them across screens, devices, channels, and formats. Hear about the advances made to Adobe's cross-screen software to bridge the current divide in media buying, and from marketers who have made the cross-screen dream a reality for their brands.

In this session:

  • Understand what is required to truly plan across all screens
  • Hear why brands are shifting from a channel-first to a consumer-first mentality when it comes to planning media
  • Learn about the opportunities to move beyond basic demo to control reach and frequency against strategic audiences

This session is in collaboration with TubeMogul.

Additional Information
Cross-channel Marketing
General Audience
Advertiser, Digital Marketer, Campaign Manager, Marketing Executive
n/a
Session
1 hour