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Adobe Summit 2017

S4544 - Innovating TV advertising through software

Session Speakers
Session Description

Like it or not, your television advertising dollars aren’t delivering the way they used to. The same TV investment today reaches far fewer people than 20 years ago, with the heaviest 20% of TV viewers receiving 40% of ad impressions. Although TV continues to be the best way to drive mass consumer reach, the incremental cost grows quickly. Looking at this year's upfronts, media buyers and brands have options: new innovations from TV companies and next-generation technology promises to reach TV audiences more effectively and efficiently. Spoiler alert: It's all about the data.

In this session:

  • Understand how the shift in consumer viewing behavior has diluted the economics of traditional TV buying
  • Learn about the data revolution is enabling brands and agencies deeper access to audience data
  • Hear how progressive marketers have leveraged programmatic TV to enhance their advertising strategies

This session is in collaboration with TubeMogul.

Additional Information
Programmatic Advertising
General Audience
Advertiser, Digital Marketer, Campaign Manager, Marketing Executive
n/a
Session
1 hour