Like it or not, your television advertising dollars aren’t delivering the way they used to. The same TV investment today reaches far fewer people than 20 years ago, with the heaviest 20% of TV viewers receiving 40% of ad impressions. Although TV continues to be the best way to drive mass consumer reach, the incremental cost grows quickly. Looking at this year's upfronts, media buyers and brands have options: new innovations from TV companies and next-generation technology promises to reach TV audiences more effectively and efficiently. Spoiler alert: It's all about the data.
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This session is in collaboration with TubeMogul.