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Adobe Summit 2017

S4541 - Solving Zebra’s DAM problem: Taking asset management beyond docs & pictures

Session Speakers
Session Description

Zebra is redefining what digital asset management can be. With the acquisition of enterprise business Motorola Solutions in 2014, Zebra Technologies gained thousands of assets and the challenge of managing them. Zebra upped the game when it implemented Adobe Experience Manager Assets to store its assets and catalog, tag, and streamline processes for the web, sales, partners, and internal teams. Learn how Zebra uses DAM to connect siloed business units and increase ROI on multimillion-dollar asset investments. 

Learn how Zebra:

  • Uses Experience Manager Assets to manage and distribute more than 80 types of 110,000 unique assets
  • Tackles the tradeoffs between the best user experience, governance, and platform stability
  • Leverages its DAM strategy to connect business units and measure asset performance

By attending this session, your information will be shared with ICF Olson. 

Additional Information
Data-driven Marketing, Cross-channel Marketing, Mobile Marketing, Customer Experience
General Audience
Social Marketer, Publisher, Email Practicioner, Digital Marketer, Content Manager, Campaign Manager, Mobile Developer, Marketing Executive
n/a
Session
1 hour