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Adobe Summit 2017

S4521 - Driving audience activation with Adobe Analytics and Adobe Audience Manager

Session Speakers
Session Description

What does it take to gain a holistic view of your customers? Do you know the attributes that make some of your customers worth more than others? How do you find more of them? Hear how Morgan Stanley is driving more intelligent marketing by enhancing the power of first-party data.

In this session, learn:

  • The different ways Adobe Analytics helps you identify distinct, actionable segments
  • How Adobe Audience Manager amplifies the opportunities identified in Adobe Analytics
  • Morgan Stanley’s best practices to drive more valuable leads

 

Additional Information
Data-driven Marketing
Intermediate
Web Analyst, Digital Marketer, Digital Analyst
Financial Services & Insurance
Session
1 hour