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Adobe Summit 2017

S4520 - Test your knowledge: Are you ready to become a mobile optimization expert?

Session Speakers
Session Description

Thinking of expanding your optimization efforts to mobile? Sure that you’re primed for success? Find out just how prepared you are by playing “Are you ready to become a mobile optimization expert?” In this session, Adobe Target mobile experts test your knowledge of the fundamentals – like mobile metrics, A/B test ideas, and acquisition tactics – to consider when you expand testing and personalization strategies to your customers’ mobile journey. They will fill in the gaps to make sure that you leave with the information you need to start down a path to mobile success.

Listen, learn, and participate in the challenge to discover:

  • Knowledge you need to succeed in mobile optimization
  • Tried and true tactics to apply to your mobile optimization efforts
  • Adobe Target capabilities that can start and keep you on the path to mobile success

Additional Information
Mobile Marketing, Data-driven Marketing
Beginner
Digital Marketer, Mobile Marketer, Mobile Strategist
n/a
Session
1 hour