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Adobe Summit 2017

SS4500 - ˌinəˈvāSH(ə)n/

Session Speakers
Session Description

How do tech giants stay relevant in a fast-paced dynamic industry in which innovation is a matter of survival? What does innovation mean to tech giants? Learn how Intel and Microsoft approach innovation through the experiences of Intel's Geoff Ivey and Craig Prosser and Microsoft’s Shawn Davis. Hear how their companies transformed their approach, work relationships, and role of supporting technology to create nimble organizations that deliver exceptional customer experiences , creating fans for life. 

Additional Information
Integrated Marketing Cloud, Cross-channel Marketing, Customer Experience, Data-driven Marketing
General Audience
Business Analyst, Web Analyst, Social Marketer, Publisher, Advertiser, Government Executive, Strategic Communications, Public Affairs, Program Manager, Email Practicioner, Digital Marketer, DTM Developer, Digital Analyst, Developer, AEM Developer, API Client Developer, Content Manager, Campaign Manager, Mobile Developer, Analytics Developer, Mobile Marketer, Mobile Strategist, Marketing Executive
High Tech, B2B
Super Session
1h 30m