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Adobe Summit 2017

S4484 - Building better experiences with emotion technology

Session Speakers
Session Description

Experiences are emotional. So understanding how your customer feels is the next frontier for experience-based marketing. Today, mobile devices, wearables, and the Internet of Things generate huge amounts of emotion-based data, but what do you do with it? Join Rana June, CEO of the bioanalytics firm Lightwave, in a discussion about the potential of emotion tech and how to harness it to build your brand.

Additional Information
Marketing Innovations
General Audience
Advertiser, Digital Marketer, Content Manager, Campaign Manager, Analytics Developer, Mobile Marketer, Marketing Executive
n/a
Session
1 hour