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Adobe Summit 2017

S4483 - Stop overcomplicating data

Session Speakers
Session Description

These days, exciting new technology emerges almost every week, with lots of pressure for businesses to adopt and master everything to stay on the cutting edge. But with every new technology comes a variety of new strategies and best practices, and many marketing teams, from CMO down, are overwhelmed by the sea of change they think they have to swim. In this session, experience data master Rudy Grahn delivers hope by showing how sticking to the basics can help you be successful.

Additional Information
Data-driven Marketing, Marketing Innovations
General Audience
Web Analyst, Digital Marketer, Digital Analyst, Analytics Developer, Mobile Strategist, Marketing Executive
n/a
Session
1 hour