No
Yes
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Scheduled
Wait Listed
Personal Calendar
 
Conference Event
Meeting
Interest
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
Adobe Summit 2017

S4482 - Unlock data-driven marketing opportunities with an Open Garden

Session Speakers
Session Description

Marketers are finally starting to regain control of their ecosystems. It's all thanks to the Open Garden, a new blueprint for a marketing and advertising ecosystem that's connected at the data layer. Open Garden is growing into an unstoppable movement that is allowing marketers to better manage and control their data, using it to drive more-informed analysis and more meaningful, relevant interactions in every channel. Hear from top marketers and industry experts on how Open Garden is changing the game, how it can work for you, and how you can start building your own.

By attending this session, your information will be shared with Acxiom Corporation.

Additional Information
Data-driven Marketing, Programmatic Advertising, Cross-channel Marketing
General Audience
Social Marketer, Publisher, Advertiser, Email Practicioner, Digital Marketer, Campaign Manager, Mobile Marketer, Marketing Executive
n/a, Travel & Hospitality, Telecommunications, Retail, Healthcare/Lifesciences, Financial Services & Insurance
Session
1 hour