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Adobe Summit 2017

SS2 - Reimagine government: Innovating the digital experience

Session Speakers
Session Description

Who doesn’t want content and digital experiences to be built just for them? Although government leaders have recognized the need to be more customer-centric and create multichannel, digital experiences that are tailored to everyone with whom they engage and communicate, the audience has high expectations. Citizens and government employees alike want increasingly better digital services and experiences. And doing so helps create better processes, increases operational efficiency and, most importantly, a better digital journey for everyone. 

Session highlights:

  • ​Tackle new ideas to transform your government operations and turn public services into amazing experiences
  • ​Identify best practices for citizen and community engagement across digital platforms
  • ​Hear success stories from leading digital professionals on how to approach establishing a solid digital foundation

Additional Information
Cross-channel Marketing, Customer Experience, Integrated Marketing Cloud
General Audience
Digital Marketer, Content Manager, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive, Business Analyst, Web Analyst, Social Marketer, Publisher, Government Executive, Strategic Communications, Public Affairs, Program Manager
Government
Super Session
1h 30m