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Adobe Summit 2017

S4444 - The perfect riff: Taylor Guitars harmonizes digital and retail experiences

Session Speakers
Session Description

Renowned for innovation and craftsmanship, Taylor Guitars is the largest guitar manufacturer in the world. Taylor sells its guitars through a broad dealer network of chain stores and small independent retailers. By leveraging cross-channel campaign management and marketing automation, Taylor has been able to deliver a large brand presence with a small-scale digital marketing team. 

Learn how Taylor Guitars:

  • Synchronizes customer data across databases and channels to better know its consumers
  • Uses content marketing and promotions to grow its subscriber base
  • Has created an innovative SMS campaign to help customers through the purchase process

This session is for marketers of all levels. 

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Additional Information
Mobile Marketing
General Audience
Email Practicioner, Digital Marketer, Campaign Manager, Mobile Marketer
Retail
Session
1 hour