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Adobe Summit 2017

S4442 - The Mobile Musts: Big data reveals how to capture the mobile rush

Session Speakers
Session Description

It can be difficult to stay current on trends happening in the ever-changing mobile landscape. Adobe Digital Insights has compiled key learnings to help you understand the implications of the mobile surge that’s occurring across an increasingly saturated internet. Take a deep dive into the costs of the mobile shift, learn strategies to attract traffic, optimize your website and apps, all derived from over a trillion website visits from Adobe Digital Insights and provided to you so that you can learn what to do for your own business.

Key takeaways:

  • Understand the implications of your audience shifting to mobile devices
  • Gain an understanding of the competitive landscape and what’s important
  • Learn tools and strategies to set your own mobile strategy and capitalize on the change

 

Additional Information
Mobile Marketing, Data-driven Marketing
Beginner
Digital Marketer, Mobile Marketer, Mobile Strategist, Marketing Executive
n/a
Session
1 hour