Have you ever been frustrated when a small analytics change creates confusion across digital teams or takes months to implement? Learn about the need for a digital foundation and the challenges digital marketing groups face when moving to a more robust cross-solution platform. Hear how AT&T is adopting an analytics enterprise solution as part of its goal to mold its digital business into 80% digital by 2020. A digital foundation leads to quicker time to value and the ease at which a marketer can deliver personalized messages across web, email, and mobile.
In this session, learn about: