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Adobe Summit 2017

S4441 - Preparing for the future: Tips for building a strong digital foundation

Session Speakers
Session Description

Have you ever been frustrated when a small analytics change creates confusion across digital teams or takes months to implement? Learn about the need for a digital foundation and the challenges digital marketing groups face when moving to a more robust cross-solution platform. Hear how AT&T is adopting an analytics enterprise solution as part of its goal to mold its digital business into 80% digital by 2020. A digital foundation leads to quicker time to value and the ease at which a marketer can deliver personalized messages across web, email, and mobile.

In this session, learn about:

  • Implementation expectations vs. reality through data layers and user acceptance testing
  • The AT&T Ambassador Program in terms of organization and adoption
  • Tips on preparing for cross-solution stability across Adobe Marketing Cloud

 

Additional Information
Customer Experience
Beginner
Web Analyst, Digital Analyst
n/a
Session
1 hour