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Adobe Summit 2017

S4420 - Garmin’s digital transformation story via Adobe Marketing Cloud

Session Speakers
Session Description

Garmin’s brand was evolving from being known simply as a traditional personal navigation device company to a wider consumer electronics organization competing in multiple verticals, including sports and recreation, wearables, marine, health and wellness, action cameras, and aviation. To achieve digital transformation, Garmin is leveraging Adobe Marketing Cloud to provide more timely, relevant communication and experiences to their customers.

Learn about:

  • Garmin’s building blocks for achieving digital transformation
  • How Garmin overcame challenges imposed by their legacy ESP with Adobe Campaign
  • How the company increased content and campaign velocity with Adobe Experience Manager and Adobe Campaign deep system integrations

This session is for all levels of marketers.

Additional Information
Customer Experience
General Audience
Email Practicioner, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Marketing Executive
Retail, High Tech, B2B
Session
1 hour