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Adobe Summit 2017

S4403 - FranklinCovey breaks down digital silos with customer identity management

Session Speakers
Session Description

FranklinCovey is a global leader in performance improvement, helping organizations and individuals achieve results that require a change in human behavior. The company applied this insight and rigor to its own digital transformation, deploying cloud-based customer identity management to knock down silos separating business groups. Now centralizing customer profiles for more than one million identities, FranklinCovey is deepening customer loyalty and advocacy. Blaine Carter, FranklinCovey’s Data Protection Officer, will explain how customer identity management is becoming central to the company’s marketing tech stack. He will be joined by Patrick Salyer, CEO of Gigya, who will talk about how Customer Identity can help:

  • Turn anonymous online visitors into known and loyal customers through progressive identity
  • Create upsell and cross-sell opportunities by unifying customer identities.
  • Ease the burden of meeting varied data protection and privacy regulations around the world.

By attending this session, your information will be shared with Gigya. 

Additional Information
Customer Experience, Cross-channel Marketing
General Audience
Marketing Executive, Digital Marketer, Campaign Manager, AEM Developer
n/a
Session
1 hour