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Adobe Summit 2017

S4402 - Fighting the switching economy with psychology and data science

Session Speakers
Session Description

Despite the millions of dollars you spend on your brand, one bad experience can be all it takes to lose a customer for good in today’s switching economy. Experience analytics – a synthesis of cognitive computing, data science, and applied psychology – helps shield businesses from this risk. Get to the heart of what’s going through your customers’ minds as they experience your digital channels to deliver the smoothest possible experience.  Hear from AVIS Budget Group on how to get maximum value from experience analytics solutions in order to maximize revenue for your digital platforms.

By attending this session, your information will be shared with Clicktale.

Additional Information
Customer Experience
General Audience
Marketing Executive, Digital Marketer, Business Analyst
n/a
Session
1 hour