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Adobe Summit 2017

S4401 - Hidden Talents of Email: sending campaigns that you (and subscribers) love.

Session Speakers
Session Description

Marketers have more resources than ever to drive revenue and build customer relationships through email marketing (no, it's not dead!). But as marketers shift their focus toward achieving goals, targets, and measurable ROI, subscribers have less patience for the same old emails we’ve been sending. Hear how Justine uses email to deliver personal, one-to-one, contextually relevant messages that delight their subscribers and encourage engagement. Learn about the emails that every company should be sending throughout the customer lifecycle.

In this session:

  • Get the latest research into consumer email behavior, including the top reasons consumers unsubscribe and mark emails as spam
  • See examples of forward-thinking campaigns using interactive elements and gamification in email
  • Pick up practical advice for creating emails that get opened, clicked, and stay out of the spam folder

Additional Information
Marketing Innovations
General Audience
Advertiser, Email Practicioner, Digital Marketer, Content Manager, Campaign Manager, Mobile Marketer, Marketing Executive
n/a
Session
1 hour