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Adobe Summit 2017

S4388 - The evolution of the data management platform

Session Speakers
Session Description

The growing prevalence of rich customer and audience data have made DMPs invaluable to marketers. Learn how the DMP has evolved from a simple audience activation tool to a powerful customer intelligence platform. Find out how the DMP has empowered marketers to gain a deeper understanding of customers through interaction with their brands across channels and devices. This session builds on and goes beyond DMP 101 and is highly informative for marketing and IT professionals who support marketing organizations.

*Recommended prerequisite session: S3907 – DMP 101: Data management platforms demystified

Key takeaways:

  • How DMP technology has impacted digital transformation within the enterprise
  • Fostering a culture of collaboration across organizations and functions within the enterprise
  • Key use cases and learnings from successful enterprise organizations who have invested in DMP to power customer intelligence initiatives

Additional Information
Data-driven Marketing
Intermediate
Email Practicioner, Digital Marketer, Digital Analyst, Developer, API Client Developer, Content Manager, Mobile Developer, Analytics Developer, Mobile Marketer
Telecommunications, TV/Broadcast/Radio, Media & Entertainment, Healthcare/Lifesciences, Financial Services & Insurance
Session
1 hour