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Adobe Summit 2017

S4387 - How to empower mobile teams with game-changing customer insights

Session Speakers
Session Description

Mobile app marketing is no longer a special project for the digital teams. As customer journeys continue to grow more complex, strategic thinking about mobile apps' place is mandatory. Consequently, mobile teams and Mobile Centers of Excellence (MCOEs) have increasing say in marketing strategy formulation. Understand how mobile teams can draw from simple, yet deep insights into their mobile-centric user journey with Adobe Analytics.

In this session:

  • Learn best practices on how mobile teams derive customer insights to boost mobile as a business driver
  • See how to use mobile app analytics to drive cross-channel insights and engagement
  • Get tips on how to use Analysis Workspace to drive and share cross-functional insights.

Additional Information
Data-driven Marketing, Mobile Marketing
Beginner
Digital Marketer, Digital Analyst, Mobile Developer, Mobile Marketer, Mobile Strategist
n/a
Session
1 hour