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Adobe Summit 2017

S4385 - Mobilize your audience

Session Speakers
Session Description

Over 4.7 billion people have access to a mobile device. How are you engaging them? Learn about the different types of mobile data available to today’s digital marketer. Hear how leading brands have leveraged this data to build sophisticated audience segments and how they used these segments to deliver highly personalized content seamlessly across multiple devices.

In this session, learn about:

  • What's available in terms of mobile audience data – POI, geo-fencing, in-app, mobile web, third-party providers
  • Having a segmentation strategy in the mobile world – location targeting, cross device, app retention, engagement
  • Case Studies showing how these segments been used to deliver value

Additional Information
Mobile Marketing
Beginner
Campaign Manager, Mobile Developer, Mobile Marketer, Mobile Strategist
Telecommunications, TV/Broadcast/Radio, Retail, Media & Entertainment, Healthcare/Lifesciences, Financial Services & Insurance
Session
1 hour