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Adobe Summit 2017

S4384 - Personalization strategies leveraging a DMP

Session Speakers
Session Description

Adobe Target is an optimization solution that allows data-driven marketers to rapidly experiment and create high-converting personalized experiences. Find out how the combination of Adobe Audience Manager and Adobe Target can take your personalization initiatives to the next level. Fuel your site-side initiatives with rich audience profile data, and find new customers via algorithmic models based on learnings from Adobe Target.

In this session, learn:

  • The basics of Adobe Audience Manager and Adobe Target
  • How these solutions can enable you to drive personalization across your web properties
  • Advanced tips on the benefits of using a DMP to gain deeper insights into your targeting processes

Additional Information
Customer Experience
Beginner
Digital Marketer, Content Manager, Campaign Manager, Mobile Marketer, Marketing Executive
Travel & Hospitality, Retail, Media & Entertainment, Healthcare/Lifesciences, Financial Services & Insurance
Session
1 hour