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Adobe Summit 2017

S4365 - #TrendingTopics, Viewability, Fraud, Ad Blocking, Walled Gardens

Session Speakers
Session Description

 

Digital advertising has exploded into a dizzying array of options and considerations that has even the most tech-savvy marketer’s head spinning. In this session we’ll discuss some of the industry’s biggest hot button issues and what can be done when it comes to issues like viewability, fraud, walled gardens, header bidding and VPAID JS. How can we work together to tackle these issues, and what do you need to know about combating these challenges? We’ll cover the top 5 things to know about each topic and the questions you should be asking.

Additional Information
Programmatic Advertising
General Audience
Social Marketer, Marketing Executive, Digital Marketer, Campaign Manager, Advertiser
n/a
Session
1 hour