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Adobe Summit 2017

S4360 - Content first. Product second.

Session Speakers
Session Description

In the future, thousands of businesses from around the globe will leverage a content-first, go-to-market strategy. What does this mean? It means that marketers in companies of all sizes are developing content brands and building audiences first and then developing products to sell much, much later in the process. Learn insights from Joe Pulizzi, best-selling author and founder of The Content Marketing Institute and the largest marketing event, Content Marketing World. He'll detail how many of today's most successful businesses started and how they've become some of the fastest growing businesses on the planet. Explore how you can use these strategies to grow your business.

In this presentation, learn about:

  • Running a content-first business
  • Why publishing is the future of marketing
  • Epic content marketing insights

Additional Information
Marketing Innovations
General Audience
Digital Marketer, Content Manager, Campaign Manager, Mobile Strategist, Marketing Executive
n/a
Session
1 hour