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Adobe Summit 2017

S4341 - How Vanguard drives B2B best practices in the financial services industry

Session Speakers
Session Description

Increased growth for financial services organizations is challenging due to rising customer expectations and technology changing how customers discover, evaluate, and interact with products and services. In addition, marketing, sales, product management, and IT have different goals when addressing these issues. Learn best practices on how to address B2B challenges, and hear how Vanguard successfully used Adobe Analytics to drive growth.

In this session:

  • Learn best practices on using Adobe Analytics in the financial services industry
  • See how Vanguard created a customizable scoring model with Adobe Analytics that accurately measures success for a variety of business goals
  • Take away best practices on how to use Adobe Analytics to drive audience discovery and action 

Additional Information
Data-driven Marketing
Intermediate
Web Analyst, Digital Marketer, Digital Analyst, Business Analyst
Financial Services & Insurance
Session
1 hour