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Adobe Summit 2017

S4323 - Learn how Lenovo & others make Adobe & enterprise data actionable in Hadoop

Session Speakers
Session Description

What do you need to create actionable customer profiles? Learn how Lenovo and others are applying predictive behavioral analytics to unleash a goldmine of information to effectively target customers and gain conversions. To understand your audience, it's vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all its data, it's robbing itself of the knowledge needed to achieve this and be successful digital marketers.

In this session:

  • Find out how integrating enterprise and clickstream data in Hadoop can enhance Adobe Marketing Cloud
  • Hear stories from leading experts about how they activated this information and started seeing real results

By attending this session, your information will be shared with Syntasa.

Additional Information
Integrated Marketing Cloud, Data-driven Marketing, Customer Experience
General Audience
Marketing Executive, Email Practicioner, Digital Marketer, Content Manager, Campaign Manager, Analytics Developer
n/a
Session
1 hour